Container Love
Love Brands
Love Brands is the destination for fashion, beauty, and lifestyle forward brands. Showcasing their commitment to a more inclusive future, Container Love promotes brands working towards a genderless approach, a sustainable industry, and the empowerment of communities. Explore the selection of brands that celebrate queer culture, creating a better tomorrow.
Photo Tim Sonntag
Cruising Essentials: A Bit Of Fun In The Darkest Hour
The music video for “Ecstasy Homosexuality” was built around one idea: sneaking out into the wild for a lustful adventure, or as we call it, cruising. And what is the one thing that’s a must for cruising? A perfect outfit, yes. To complete our Beyond Lust special, we teamed up with photographer Tim Sonntag and stylist Timo Luebker for an outrageously gorgeous editorial inspired by some of the most irresistible fashion choices we’ve seen at Berlin Pride so far.
Gina Melosi: Love Your Underlying Cause
Wild shapes meet utterly sophisticated concepts in jewelry pioneer Gina Melosi’s breathtaking collections. Drawing inspiration from the broken, abandoned, and overlooked, Melosi gives new life to self-made found objects, infusing ethical principles and materials into artisan collections. Founded in London and now adding a Berlin atelier, Gina Melosi’s line of jewelry has been a newfound inspiration to us, making the jewelry maker a gorgeous new member to our family of Love Brands.
Luise Zücker: Empowering Jewelry
The designs of this beloved jewelry couture brand are gender fluid, serving as an explicit invitation to the beauty of empowerment. Excelling in captivating and sophisticated shapes, the designer brand is all about free and bold expression.
VanessaBaernthol: Love-me Some Good Pearls
The genderless designer brand has redefined the usage and style proposition of classic pearls. The once-called “grandma accessory” is now presented in dramatic, edgy, and bold statement pieces, making this fashion proposal an empowering tool available to be worn by everyone.
Jean Gritsfeldt: Fashion As A Statement
Love Brand Jean Gritsfeldt’s latest collection, Born in Kyiv. Sculptor of Love, made headlines all over the world when it made its debut at the Berlin Fashion Week. Shooting a selection of designs with Container Love, we could finally ask Jean to tell his extraordinary story of starting from scratch after leaving Ukraine, his commitment to environmentalism, and why each piece he creates should be a statement on its own.
Kust x Lovem: A Skin To Skin Story
Premium underwear brand Kust launches a new line of products in collaboration with skincare pioneer Lovem on a sustainable self-care routine which aims to transform the traditional approach to men’s health and beauty.
Love Brands
Jean Gritsfeldt: Fashion As A Statement
Love Brand Jean Gritsfeldt’s latest collection, Born in Kyiv. Sculptor of Love, made headlines all over the world when it made its debut at the Berlin Fashion Week. Shooting a selection of his designs with Container Love, we could finally ask Jean to tell his extraordinary story of starting from scratch after leaving Ukraine, his commitment to environmentalism, and why each piece he creates should be a statement on its own.
Swype Cosmetics: Play By Your Own Rules
Skin care that adapts to our lifestyle, not the other way around. Swype Cosmetics believes that we don't have to choose between flawless skin and a fast-paced lifestyle.
Máthé: Design Is Not An Individual Sport
Florian Máthé is a Berlin-based designer and performer specialising in latex as a medium of unapologetically queer and artistic expression.
Rich Mnisi: Celebrating Culture And Heritage
Introducing Hiya Kaya, the SS21 collection by designer Rich Mnisi – a contemporary, multi-disciplinary fashion brand based in South Africa.
Lukhanyo Mdingi: All Want To Be Seen, All Want To Be Heard
We asked Cape Town designer Lukhanyo Mdingi about his attitude towards colours and how he’s constantly reinventing his African heritage.
Viviers: A New Life In Colour
The head of South Africa’s Viviers, Lezanne Viviers to talk about the clash between western preconceptions and true African identity.
Kust: Feeling Iconic
Keeping its minimal aesthetic approach to each of its collection, Kust presents the new iconic brief 02/ with an adjusted fit and design.
Rafael Kouto: The Art Of Resurrection
We sat down with Rafael Kouto to ask him about the beauty and challenges of improvisation and African influences.
Kids Of The Diaspora: Deconstruct The Concept Of Minority
Kids Of The Diaspora is a poetic fashion movement that invites everyone to embrace themselves and not to compromise their personality and appearance.
Frau Tonis Parfum: With Great Attention To Detail
Frau Tonis Parfum stands for high-quality perfumes since 2011 - without sex sells campaigns, gender bias or decorative celebrities.
Litichevskaya: Love Is A Calmness
With her unisex label Litichevskaya, designer Sonja Litichevskaya is inspired by the Russian avant-garde, Perestroika art and Soviet space exploration.
Max Thomas Sanderson: A Departure From The Everyday
We're in love with the designs and silhouettes of Max Thomas Sanderson, dedicated to contemporary, artisanal tailoring for all genders.
Willy Chavarria: The Eulogy Collection
Menswear-focused New York brand Willy Chavarria’s latest, highly conceptual and socially-charged collection gives a bold and sexy statement in times defined by crisis.
Frnkow: Minimalist Men’s Loungewear With More
Frnkow is a lifestyle and fashion brand for men founded in 2020 by Nadja and Frank Lin, take a closer look at their collection, Manifesto.
Terrorists Of Beauty: Radically Natural
Terrorists Of Beauty fight what the beauty industry stands for: perfect bodies, complex treatments. Male, female. Chemical ingredients. Animal testing. Plastic. Micro plastic. Overconsumption. They proclaim a new and uncompromising eco-movement that begins in the bathroom.
Nicola Indelicato: More Self Love
Milan-based designer Nicola Indelicato shows us how to cover your mouth and nose in a fashionable and sexy way… and what else to wear.