Fashion overcomes the obstacles of fashion. My goal is to design clothing that is bold, never too formal, and full of individualism, maybe at times even anarchistic. I love to work with corduroy, linen, wool, synthetic fur, silk, and chiffon. I combine floral patterns with military prints, thick fringes with sequins, ruffles and embroidery. I distort classic silhouettes. I use pop-cultural references and deconstruct them. Cause imagination knows no limits
It is impossible to take a step forward without thinking about the past. It is the bridge to the future or, as I call it, the transformation of youth. It helps continuity. Today, just as ten years ago, my work is permeated with thoughts and dreams about love, struggle, freedom in art, desires, and self-expression. About finding yourself and faith in tomorrow.
Ukrainians today – wherever they are – are ambassadors of freedom and independence, with a mission of drawing attention to important topics. At the moment the entire Ukrainian fashion industry has spread over the world and it’s impossible to predict what will happen to the scene in the long term. Ukrainian designers are very talented and hardworking, but we need to push even harder to give others faith and support them with love.
Every evening, at the dinner table, I thank Mother Earth for the moments of beauty I got to experience and all the good things that happened to me. My gratitude is toward my teachers and all the people who gave me invaluable lessons and experiences that brought me closer to myself.
Not long ago, I was on a flight into the unknown. I still need to let go of habits and attachments from my past and accept that I have to start from scratch. A new chapter of my life has begun and all that matters now is that I keep my heart open and trust the universe.
“At the moment, the entire Ukrainian fashion industry has spread over the world and it’s impossible to predict what will happen to the scene in the long term.”
With Love Brands, we put the spotlight on labels that are taking steps towards diversity, inclusion and sustainability – this time with Jean Gritsfeldt. Photography Shauna Summers, Styling Ana-Marija Knezevic at Bigoudi, Hair & Make-up Christine Be, Set Design Pelin Gebhard, Models Ibrahim Gaye at Izaio Management and Beca Michie at Mirrrs Models, Production Javier Zamora-Kalazich, Robin Kulisch and Julia Sergienko, Photography Assistant Julia Lee Goodwin, Concept and Creative Direction Studio Christian Ruess, Art Direction Yasmin Faith Momodu, Art Direction Assistant Jan Baszak