What is a safe space for you?
To me a safe space is a state of mind. If you are at peace and honest with yourself and the world, almost nothing can harm you. Therefore, self-care and beauty care is something that gives me self-confidence and strength, letting me be who I am and feel how I want to feel, regardless of where I am at the moment. But of course I also need a cocoon… and that is a cozy home!
We all love inspiration. And we all could use a little splash of it right now. Where do you get your ideas? And in what ways does your creative process have an effect on your daily life?
For me, everything is like a movie. I like to dream. Even as a child I loved to daydream and somehow I still do it to this very day. A glance, a moment, a song, a scent, a taste…. everything experienced in everyday life can inspire you, especially if you allow yourself to get involved and embrace your inner child-like daydreamer. It doesn’t always have to be positive things that give you ideas either… Sometimes knowing everything you don’t want, makes you realize exactly what you need. That’s how I came up with Swype. In general, it seemed to me that all the cosmetic products available were much too problem oriented. The quality of life and the joy of caring for our skin and letting our beauty shine has always fallen short for me. That’s why Swype was needed!
Building a brand and creating new products is always part of the daily creative engine. What should never be missing in your creative process?
It may sound a little bit “Ebru-centric” but “Myself” should never be missing! You have to trust your own intuition. If something feels good, it must be good. I try to always apply that principle to my ideas and it definitely helps that I’m a “little” stubborn – I know what I want. Still you should always be open-minded, but you can’t force it either. To quote Charles Bukowski on how best to write or be creative, “Don’t try!”