With an unexpected twist, premium underwear #LoveBrand Kust surprised us with the launch of their new line of skincare products in collaboration with skincare pioneer Lovem on a four-phase sustainable selfcare routine which aims to transform the traditional approach to men’s health & beauty.
It’s not everyday that we can announce the lovechild-collection of two of our #LoveBrands that are both especially dear to us. We are very excited as Polish premium men’s underwear and accessories brand, Kust has partnered up with skincare wizards at Lovem to create the ultimate handcrafted skincare line.
In keeping with the Kust spirit, the range which is sustainably made with love in collaboration with the reputable skin care brand, will aim to transform the direction of men’s skincare and will be a four-phase regimen to suit all skin tones and all sorts of daily pursuits that may cause stress to the skin. Created for everyday skincare routine as well as for extreme circumstances, the minimalist skincare range offers a four-phase ritual with the Kust Lovem Baicalin and Cacay Serum, the Raspberry & Vitamin C Day Cream, the Tsubaki & Dragon‘s Blood Eye Cream and the Plum & Shea Butter Soap.
With this collaboration, Kust continues to play fair and help reduce waste, CO2 emissions and energy wherever possible. Additionally, Kust’s ethos marries perfectly with Lovem – which is dedicated to sustainability and innovative crafts through its love for nature and unaltered respect for themselves and others.