Luise Zücker x Naturana: Love As A Radical Presence

Fashion’s here to connect and empower – Berlin-based designer Luise Zücker and lingerie brand Naturana share a vision. Both brands champion female strength, self-trust, and honesty, redefining what it means to feel confident in what you wear. This shared ethos came to life in a joint immersive event at the Berlin Fashion Week SS26, where collaboration took center stage.

The Luise Zücker x Naturana collaboration at the Berlin Fashion Week SS26 wasn’t just a show for guests to watch, as they became part of the experience. Attendees were invited to try on pieces of Naturana’s lingerie and enjoy the comfort and ultimate freedom of undergarments designed for real bodies. Change what you wear, not who you are – is Naturana’s slogan worthy of a comfort revolution, and an idea that Katharina Hoenes, Head of Marketing at Naturana, lives by.

The future of lingerie is body-responsive, and collaboration is key to getting there quicker: Luise Zücker’s LOVE Collection was all about turning soft lines and gentle materials into statements of empowerment and self-expression. In this collection, hearts are transformed into wearable statements – rooted in self-trust and body connection. The pieces introduce softness to sculpture: Brushed brass hearts shaped like armor. Headpieces, body jewelry, and earrings that hold you, rather than hide you.

Instead of watching looks rush past on the runway, the performance ditched the classic setup for something different: a live photoshoot. An immersive exhibition, where movement, interaction, and touch created a sense of presence and connection, felt by everyone. Collaboration wasn’t backstage; it was on display and in every detail, says designer Luise Zücker.

Instead of using the collection’s symbolism as a cliché, Zücker is giving it new meaning through her signature sculptural organic design, inspired by the question many of us carry quietly: Am I enough? Do I fit in? How do I hold on to my power when the world keeps asking me to shrink and morph to fit into a frame not built for me?

The LOVE Collection and Naturana’s lingerie together embody fashion as a tool of empowerment. Every piece invites participation, celebrates the body, and reclaims love as the radical act. This is fashion that doesn’t just decorate – it connects, transforms, and inspires, proving once again that whatever the future may hold, collaboration must be at the heart of it.

IMMERSIVE COUTURE @my_naturana x @luisezuecker Photography @deborabarnabaphotography Produced by @container.love BFW SS26 @berlinfashionwe Location Napoleon Komplex Hair & Makeup @fabienne_hoppe Talents @aljoshka_puchinskj @blackpearl_dealmeida @eliasbrenneisen @aoeynemone x  @izaio.modelmanagement  @gialu.mx @lenaconrad @seyramnoemi Talents booked @aljoshka_puchinskj @blackpearl_dealmeida @eliasbrenneisen @itskantom @fabyannasantanna @pink_viagra @aoeynemone @pepr_grindr @jikal.ha @seyramnoemi