“I believe in the energy that different colors omit and the healing that comes by surrounding oneself with color. Color means life.”
How has South Africa’s fashion changed over the past decade?
Right now, South African fashion is being re-written and stereotypes are being defeated, reimagined. South Africans have taken ownership in celebrating and communicating their identity, slowly moving away from western expectations and narratives, using the internet as a driving tool to show the world who we really are. We take pride in sharing our own stories of African fashion, by voicing our own personal perspectives, through digital platforms and content creation that comes directly from us. The Digital Age has helped us to express the talent and individuality of African fashion through sharing our many diverse perspectives with the world.
The African cultural heritage is one of the richest and most diverse. What’s your personal take on African identity?
I am South African, I was born in South Africa, with a family history running back from as early as the 1600’s. So many South Africans have their own stories of migration to and from South Africa, as our country is one of the most diverse places in the world. Not only am I South African, but I am proudly African. African identity – in my opinion – is being mixed and matched and compiled from so many identities. My identity, as an African, is deeply rooted in this diversity, a melting pot of fused flavours. Textured layers of the belonging surface in a multitude of colors and with a mixture of spices.
Do you believe in the reinvention of traditions?
I believe that tradition, just like history, could be used as a guide for the future. We cannot necessarily change our past, yet we can shape our future. Although both might be in fact illusions, we can still choose our approach towards them. I am a creative thinker who chooses to question everything, including traditions. I believe that in order to create my own belief systems, reinventing traditions, the process of change and rejuvenation is the only way forward.
What would you like people to feel when wearing your designs?
Joy. Love. Consideration. The hands of the team that made their clothes.