Diesel x Tinder: Your Right to Swipe Right

This Pride, Creative Director Glenn Martens gives Diesel’s iconic ‘For Successful Living’ manifesto a sexy new twist by partnering with Tinder for a capsule collection that will sweep you off your feet – and out of your trousers – quicker and harder than your best date. Supported by a campaign full of deliciously daring imagery and a sprinkle of drag icon Gigi Goode’s personal magic, ‘For Successful Loving’ reinterprets Diesel’s codes of fearless – and pretty hot – self-expression through Tinder’s lens of attraction, intimacy, and connection. Just what you’d call a match made in heaven.

“For Successful Loving’ is not about idealizing love, but defending it and giving it a voice, one that creates space for all its forms, and above all, for something real” — When Diesel Creative Director Glenn Martens teamed up with Tinder on a 17-piece capsule collection, the aim was to create unisex ready-to-wear, denim and accessories that celebrate the fluidity and realness of love.

The ‘For Successful Loving’ campaign is conceived as a documentary-style audition conducted by American drag royalty, model, and fashion designer Gigi Goode, featuring candid and intimate interviews with an amazing LGBTQIA+ cast. With her magic, Gigi gets under the covers with individuals and couples to discuss the personal preferences, quirks, styles, philosophies, and life lessons that define success across the entire spectrum of love and relationships. It’s raw, lo-fi, and delivers some heartfelt truths about how big, beautiful, and all-consuming love can be when done right.

As per Melissa Hobley, Chief Marketing Officer at Tinder, “‘For Successful Loving’ is about opening up the possibilities of what love can look like. Expansive, fluid, and deeply personal. We help people discover it for themselves, and this partnership and collection with Diesel celebrates that spirit of exploration, visibility, and connection.”

The Pride-timed drop of goodies includes jeans, shorts, and briefs, alongside ribbed jersey T-shirts, tanks, a polo, a tank dress, trompe l’oeil lace lingerie, charm keychains, and more. Cobranded with a jacquard tag at the center back displaying both brands’ logos alongside the ‘For Successful Loving’ slogan, the collection is now available online and in stores.

In support of Pride, and separate from the capsule collection, Diesel, through the OTB Foundation, and Tinder have jointly donated $200,000 to Outright International, with each partner contributing $100,000.

The donation supports Outright’s International Inclusive Solutions program, focused on financial security, socio-economic growth, and job opportunities for members of the LGBTIQIA+ community, helping expand access to income through formal employment and support for small and medium-sized enterprise development. The project spans Colombia, South Africa, Ukraine, and the Philippines, strengthening inclusive workplace practices in the private sector and improving long-term career progression for employees from the community.

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