His artworks exist in a universe of vivid colors, deep contrasts held together by the force of nature, love. “Love means love! It is an expression towards anything and anyone without any agenda and condition,” he says “it is accompanied by strides of selflessness, kindness, humility, always looking out for the best in the next human being.”
Guided by this idea, Tatenda’s photography remains as contemporary as it gets, as he keeps on finding new ways to put the individual in a broader context – such as the pandemic. His striking visuals, often shot from new and unexpected angles make heroes of his subjects.
His photos are balancing on the verge of the unreal, but at the same time they do not abandon reality. The viewer is left with an assurance that whoever or whatever he’s looking at – even if it feels like a dream – is actually the real deal. Anyone can alter reality, but only a chosen few are capable of unfolding all of its layers. Tatenda is indeed one of them.
Photography Tatenda Chidora, Creative Direction Malcolm Mokgope & Minenhle Memela, Styling Mfundo Memela, Editing Lungelo Shezi, Production 25th Avenue, Models Blake Rampono, Vukile Magwaza, Sihle Sithole, Nkululeko Masemola