“The upcoming generation is now seeing more queer, trans, and non binary people in commercials, fashion and runways. (…) New generations see themselves represented on screen and that is powerful”
Cora Hamilton and Max Weiland, founders of uns*
By developing strategic business partnerships with brands like Adidas, H&M Beyond and Mastercard, uns* work co-creating and participating in projects related to queer affairs and community. Although there are plenty of challenges still when it comes to representation of queer bodies, inclusion and diversity, Cora and Max hold hope about the future with connections like these.
In two years uns* have provided LGBTQIA+ talents to campaigns of multiple brands including American Express, Google, Formel Skin, Soji Solarin, Otto and many others, with successful outcomes and reception from the brands and the audience. ‘The upcoming generation is now seeing more queer, trans, and non binary people in commercials, fashion and runways. That’s step one of a hundred to actually empower the LGBTQIA+ community, but at least let new generations see themselves represented and that is powerful’, finishes Cora and Max.
Photographer Cora Hamilton, Talents of uns* Hanan, Jota, Laffy, Prudence, Rae/Mee-Jin, Sahra and Yves.