“I understand that a white* cis, skinny and able-bodied man wants to look at a suit and see himself. But so does everybody else.”
Max Weiland, co-founder of uns*
I started modeling about five years ago. My dream is to model for a brand that sells suits for men. Not only do I look absolutely stunning in suits, but I also believe that capturing gender euphoria in front of the camera and exploring different forms of masculinity by including different men in campaigns is a marketing goldmine. However, as a realist, I know that this won’t happen – not before I transition in a way that people cannot distinguish me from a cis man anymore.
The issue within the fashion and advertising industry is that it created a female and male standard, which represents the most privileged amongst us and excludes marginalized people. I understand that a white* cis, skinny and able-bodied man wants to look at a suit and see himself. But so does everybody else. I wish that instead of working ourselves off of that one norm, the industry would look at the people buying their products and allow them to be present in the campaigns. We would be able to show you what elegance, joy and gender euphoria look like. Because yes, it is just a suit, but in the end it can tell you a story of belonging, love and affirmation.
Max Weiland (they/he) is a model, speaker and co-founder of uns*, the first exclusive LGBTQIA+ model and talent agency in Germany.