Luise Zücker x Naturana: Immersive Couture

When two visionary brands meet – each led by women, each driven by the desire to free the body from shame and constraint – something deeply beautiful happens. Luise Zücker and Naturana come together in a shared belief: that love is a force. That comfort is not the absence of style, but its most radical form. That true empowerment begins not in the mirror, but in how you feel – inside your own skin.

This collaboration isn’t just about fashion. It’s about devotion – to the body, to softness, to freedom. Luise Zücker’s new LOVE collection pulses with that devotion. Her sculptural brass pieces – delicate yet bold – reclaim the heart as a symbol of feminine strength. Not the romance sold to us, but a deeper, wilder kind of love: self-love, body love, community love.

In parallel, Naturana continues its revolution in lingerie. With designs that celebrate curves without squeezing them, that support without restriction, they make undergarments that feel like care. Real care. Like being held – not shaped, not corrected. Just embraced.

Together, Zücker and Naturana craft a visual and tactile language of liberation. Photographed by Debora Barnaba in Milan, the editorial captures bodies that move with joy, purpose, and pleasure. Pole dancers and performers embody the spirit of the collection: fierce, free, and full of feeling.

This is love in motion. This is comfort without compromise. This is how we begin to heal the stories written on our bodies – by writing new ones. Not for anyone else. For us.