“Why does there have to be rules when it comes to gender and sexuality? These are both fluid concepts with no rules and no right or wrongs.”
He continues: “We should just be able to be who we are without having to be defined by social constructs. This is where clothing comes in. It really is one of the best tools for self expression and freedom when it comes to gender and sexuality. It also leads back to visibility and representation. Without deconstructing gender norms, how are queer people supposed to feel visible and represented?”
We couldn’t agree more! So we delved further into how we can actually manage to deconstruct gender at all: “Take away the labels and take away the invisible rules of our society,” Fletcher says. “It is as simple as that. People don’t even need to change their product just make it accessible to all genders by removing gender labels. As for individuals, it’s the same set of labels and rules that you should take away in your own lifestyle. Shop for what you like, wear what you like and if you can’t find it, ask for it or make it. All it takes is expressing yourself with no rules.”
Queer people know the importance of feeling comfortable in the world including the clothes we walk and live in. Fletcher tells what the connection between queerness and fashion is generally and how we can use it. “Fashion is a tool for us to use in a world that did not provide us with very many,” he says. “You can use it as much or as little as you need. Use it to be heard, use it to be seen and use it to be represented. Above all, use it to be yourself.”
Everything changes when the world has more queer visibility. We know this all too well, which is why we created the Visible Love exhibition that spreads queer love throughout Europe. We wanted to know what visibility means to Tanner Fletcher: “For us, visibility and representation means being who you are and being appreciated for it while not getting knocked down,” Fletcher tells us.