Cruising Essentials

Container Love’s latest campaign and online special celebrates The Irrepressibles’ new music video for “Ecstasy Homosexuality,” directed by Ben Galster and produced with Blink. This video celebrates gay love and encourages embracing one’s true self, going beyond physical desire to explore deeper emotional connections. Working with Container Love means there’s always a little extra. Since the release of the song and video coincided with Pride, our goal was to make queer culture visible in a playful way during Pride Month and to gain significant visibility and PR for the video, as well as for queer love, life, and culture in general.

We called the little extra “Beyond Lust” – featuring interviews with the director and talents, online editorials, and a variety of queer voices. With reach not only through YouTube and social media but also through Container Love’s magazine, newsletter, and PR activities, this special also highlights Container Love’s Talents and Love Brands, which feature forward-thinking brands that embrace queer culture. As part of the summer celebration, photographer Tim Sonntag created the editorial “Cruising Essentials,” inspired by the vibrant fashion of Berlin Pride, capturing the essence of Pride Month and celebrating the joy of self-expression.

Production Container Love, Creative Direction Christian Ruess, Photography Tim Sonntag at Julia Waldmann, Talent Noah Phoebus at Izaio Management, Styling Timo Luebker at Container Love, Art Direction Yasmin Momodu at Studio Christian Ruess, Brands Kust, Gant, Studio Obectra, Balenciaga, Jacquemus, Camper Lab, Trippen, Rice, Gina Melosi, Myl Berlin, Carolin Dieler, Special Thanks To Fake PR, Press Factory, Silk Relations