Container Love: Where The Love Comes From

Artist Christian Ruess

Words Tom Czibolya

Now that our Visible Love exhibition series is conquering five countries across Europe, it’s our time to salute the wonderful artists collaborating with us to fight underrepresentation and making Love visible for everyone. It’s time to celebrate one summer of love and visibility together. Our window exhibition is taking over downtown Berlin from July 18th until the 31st with a special exhibition and film premiere in H&M’s Mitte Garten on the 21st. To top it all, we are very happy to finally share the Visible Love editorial with you, featuring members of Container Love’s very own Love Team.

“Visibility is a gateway to addressing equal rights. The more queer people are seen and represented, the less criminalized our bodies become. With #VisibleLove we’re not only showing the bodies but also telling the stories – we’re ready to talk.”

Christian Ruess, Creative Director and Founder of Container Love

Creatives, photographers, directors, editors, designers, artists, the people of our core team are working hard for a world that is more accepting, a society that is more equal. Coming from all over the queer spectrum and beyond, it’s our duty to set an example for real inclusivity where everyone has a place at the table. We are living in strange times, times full of hate and social tension with discrimination still being present beyond the polished, corporate surface. Everything we do, including our international exhibition series, Visible Love, was brought to life to fulfill one sole purpose: to make Love visible for everyone.

Container Love is a collective of many different people, each of us coming from very different backgrounds. We are gay, we are trans, lesbian, bisexual, non-binary, straight. We are colorful, we are all over the spectrum and we are everywhere. We believe that real, lasting inclusivity can’t be enforced but needs to be taught. Education and enlightenment can take many forms and our Visible Love exhibition and event series is indeed one of them.

#VisibleLove with Weekday

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“People would be much happier if they would understand that there are more possibilities concerning gender and sexuality than what we’ve been told about. If accepting yourself can become the norm instead of hating for being different, that’s a future we can be hopeful about. I want these stories to be visible for people who feel like they’re outcast. To inspire the ones to come.”

Babken Sakanyan, Art Director at Container Love

Our expectations are high as we are simultaneously fighting underrepresentation both outside and within the queer community. For us, visibility is not an end goal but a starting point. It is the bare minimum yet we still need to work hard for it. We believe in the human right to feel visible and accepted. Container Love’s mission is to challenge and demolish stereotypes about what queerness can look, feel like and to stop the hate. Because where hate gets no chance, love just might have one.


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“We are proud for being able to contribute to the growth of #VisibleLove and securing more space for our shared position against discrimination. We believe in the significant cultural importance and impact of this initiative in the communities, we are all part of.”

Stiliana Stoyanova, PR & event manager Mitte Garten

We have been lucky to have met some wonderful people who became our partners in crime, helping us spread love and diversity. Berlin’s H&M Mitte Garten is one of our most amazing collaborators, a collective of people who understand our vision and never fail to support us however they can. Join us on July 21st in H&M Mitte Garten and celebrate our #VisibleLove exhibition, a film premiere and a mighty summer of love together!

Tom wears suit by DAMUR Fashion and shoes by Trippen.
Yasmin wears dress by Nobi Talai and shoes by Trippen.
Chris wears shirt by COS, pants by By The Number and shoes by SYRO.
Babken wears shirt and pants by Nobi Talai.
Hendrik wears hoody by Jaquemus.
Drew wears vintage suit.
Robin wears dress by Nobi Talai and shoes by Trippen.
Ben wears shirt by Nobi Talai, socks by DAMUR and suit by Monokel Berlin.

Styling: Nadine Sahm
Hair & Make up: Lau Perez

Visible Love Exhibition

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